Graphic & Web Design
After graduating with a BFA in Graphic Design & Illustration, Heather spent the better part of her career as a freelance designer working on print & websites for small businesses
But good design is so much more than slapping your name in a fancy typeface on top of a squiggle in a square & calling it a day, or grabbing a premade logo. gasp!
We help you understand what typefaces & colors will resonate with your clients, and help you carry that look across all your social platforms and your marketing materials.
Given our website experience, (especially working with WordPress) we can help create your funnels, lead Magnets, and make sure things run properly behind the scenes, or we nail down the reason why!
Social Media
Before you begin working on your ads, have you maximized all you can organically? (you aren’t shadow banned, and no, the algorithm doesn’t hate you)
Have you looked at your engagement stats lately? Are you posts getting any saves or shares? Are you growing your platform the way you hoped?
I help my clients create a content strategy plan for their social media feed so that they are creating content specific to their niche, engaging with their community, and growing their following.
I will help you strategize on your page before we run your ads to make sure you are ready for launch, and have a plan in place to attract those new leads, and keep them coming back.
I really don’t want you to plunk a ton of money into ads, only to blow it all because you stopped posting a year ago and your page deserted like a ghost town…
Facebook ads
Do you feel like Facebook™ ads are simple “in theory” and yet you’ve flushed thousands of dollars down the toilet trying to figure them out yourself?
Does the iOS update have you screaming with frustration? Been there too!
I KNOW how challenging Facebook™ ads can feel. We take pride in delivering results to our clients and know the methods to grow effectively, without wasting your money.
Strategically running ads with Meta™ requires a comprehensive funnel of ads in your ads manager and—when done right—will be the key to your business growth.
Grab your free strategy call to learn more about how Facebook™ and Instagram™ ads can work for your business. Or grab my Facebook Ads 101 bootcamp download now to look at some common mistakes I have seen my clients make, and how to prevent them on your site!
Copywriting
While people (cough, me especially) still do love beautiful webpages, and may get a too little giddy over curated social media feeds …the real key to conversions?
Copywriting that has your ideal customer saying, “OH! That’s meant for me!” when they read your posts, funnels, or website copy.
Your words need to be tailored to your audience. Do you know who you are speaking to? Or how to address those specific pain points? If not, you will probably miss the mark.
I will help you identify your brand story, your hook, and your unique brand advantage!
Canva
While I might be a lover of all things Adobe, the bottom line is that the design tools I learned in school have radically evolved. Everyone who wants to stay current, has to stay on tops of the tools available to all small businesses or risk looking like a crusty fossil.
I might have fought Canva kicking & screaming, but I use it in my trusty toolbox. I love being able to set up my clients with a template, designed just for their particular business.Nothing makes me happier than seeing a variation of that template scroll by on their socials feed. I know I did my part, and made their content creation journey that much easier.
I have quite a few free Canva resources to get you started over on my blog!
Short Form Video
I am not a video coach, however, I do understand the power that short form video has in helping you find new customers, and capture the attention span of a generation raised to have the attention span of a hamster downing red bulls.
I will give you a content planner of video ideas to help you get started, and a referral to an absolutely amazing video coach that I have worked with.
Video skills can be mastered, and I do enjoying cutting together content on my phone!
Here is what some of my clients have said:
"I had the pleasure of working with Heather as I was getting ready to launch my business. I thought all of my assets were ready to go but decided to partner with an expert to be sure. I am so happy I did! Heather was able to provide invaluable feedback on my website and sales funnels that improved user experience. Her keen eye for functionality and expertise in the technical components of sales funnels means that I won't be wasting precious time or money learning those things with potential clients instead. With her help, I feel confident to hit the ground running and launch my business with an optimized funnel to capture leads. I would highly recommend Heather to any fellow entrepreneur!"
As I was getting ready to launch my ads campaign and website, I wanted a set of expert eyes for any possible areas of improvement. Heather has a great eye for detail, design, and knows how to take something from good to Ah-Mazing! She was able to point out technical issues that I (and others) had missed, give me easy solutions to improve my design and she did it all quickly! I loved that she made a video to help me follow along with all her recommendations. Heather’s graphic design expertise and strong communication skills made her a joy to work with. I would highly recommend Heather Pilz Marketing to take your online presence to the next level!
Heather Pilz Marketing came into my life at the exact right moment- as I was launching my business. Heather’s warmth and enthusiasm made working with her a breeze, not to mention the insightful strategy to keep leads on my website and how to upgrade the function and look of my funnel she provided. I appreciated that if a technical problem was found, a solution was given before I needed to ask.
It was such a pleasure to work with Heather and her team at Heather Pilz Marketing. They were professional, timely, and knowledgeable in ads management, website development, funnel builds, and graphic design . Heather’s team was quickly able to pinpoint and resolve technical and design issues within our current campaign. Heather’s expert copywriters were able to take our copy to the next level while retaining our style and soul. Through Heather’s guidance and expertise, our ads were able to run like a well oiled machine. Heather Pilz Marketing, under Heather’s leadership, is an amazing company to work with and highly recommended. We are amazed with our results.
Heather has been incredibly accommodating concerning all aspects of my business planning and development. She's wonderful to bounce ideas off of and has an wonderful eye when it comes to being creative. Her pricing is fair and competitive and you can be sure that the end product exceeds your expectations.
